Motorcycle riders from all walks of life—from Main Street to Wall Street, Hollywood to Washington, D.C.—are invited to peel back their “badass” masks and answer one simple question: What is the meaning of life? Their answers expose the motorcycle community’s lesser-known philosophical and charitable nature and help to smash the typical motorcycle-rider stereotype. Joining the “regular folks” interviewed are celebrities, including Peter Fonda, Gen. Tommy Franks, John Paul DeJoria, Jillian Michaels, Kyle Petty, Carey Hart, and Norman Reedus, along with a former chair of the Joint Chiefs of Staff, a congressman, a senator, a former NASA astronaut, governors, military generals, actors, rock n’roll and country artists, corporate executives, and NFL, NBA, MLB sports figures. Whether you drive on four wheels or straddle a “wild thang" on two, these voices are sure to enlighten and entertain.
Louise Lewis has more than 30 years of experience in marketing and advertising, and has volunteered for Big Brother/Sister, Catholic Ministries Juvenile Detention, and CHOC Children’s Hospital.